Student Recruitment in Distance Learning: GreatDegree.com
Leveraging decades of experience and success in direct marketing and lead generation in the education and financial services industries, Campus Direct has created the only web-based decision engine for distance learning. Located at www.GreatDegree.com, the website offers prospective distance learners and others evaluating an improvement in their career and financial future a chance to look at an unbiased set of options without the advertising influence that is common among other distance learning information sites.
People shopping online for cars would never tolerate seeing only options from a select group of automobile brands; yet this is precisely the experience that prospective online students have every time they search distance education sites. The results they see the most are directly linked to the highest paying advertisers. Great Degree will accept advertising and will partner with educational institutions related to student recruitment; however, in every case, students searching will see every online education option and advertisements will be clearly labeled.
In addition to offering students a way to view all their career and learning options, www.GreatDegree.com gives students much-needed tools to sort through those options and make great choices.
- First, Great Degree incorporates industry-leading search and filtering tools to simplify searching all options and making good decisions. Currently, there are useful and effective tools to assist traditional learners in searching for their ideal school. GreatDegree.com brings those tools, information, and power to the prospective distance learner.
- Second, Great Degree offers sophisticated rankings and make-your-own-rankings tools to enable students to take charge of their educational search and rank and compare schools based on the criteria that matter most to them.
- Third, Great Degree will launch a unique Prospect Engine to help site visitors evaluate their best next steps toward reaching a career or educational goal they identify in the Prospect Engine - more money, flexibility, status, and more.